EVERA does not cast models: we observe women. Each season we choose characters rather than faces—women whose lives already carry weight, direction, and authorship. These are not blank faces but individuals with biographies, professions, and opinions. The clothes do not overwrite them; they align with them.

The first heroine of the EDIZIONE PRIMA lookbook is Anastasia Shavlokhova—a gallerist and art dealer residing in Berlin whose work sits at the intersection of contemporary thought and visual precision. She does not wear the clothes so much as inhabit them, lending the collection a sense of intention, intelligence, and quiet authority. In her EVERA finds not a muse, but a mirror.

“For me, clothing is my uniform. At work, I often choose pieces that give me a sense of armor — protection and inner composure. They structure me, help me maintain posture and focus. In those garments I feel strength and clarity. In everyday life, I increasingly prioritize comfort, but with beautiful, well-considered silhouettes. I walk a lot, and my day usually starts early in the morning and ends late in the evening — after meetings, openings, conversations and sports. I truly live in my clothes.

For me, fashion is about balance. On the one hand — comfort and the ability to fully inhabit the day. On the other — a sense of protection and support. A beautiful piece can instantly set the tone for the entire day. And that is very important to me”.